iHeart reveals skeleton of TV expansion


iHeartMediaThe multiplatform giant’s look at TV is a partnership with Bobby Bones and others – it’s designed to take Bones’ radio chops to a new level.

The result of the collaboration is Right Side Blind Productions. It’s described as a development and production outfit.

It brings together different contritors from different locations. Bones is in Nashville; Custom Productions will handle producing chores from Los Angeles; and also in on the deal is Workhouse Media from Seattle.

Steve Stockman is the point man for Custom; Paul B. Anderson heads Workhouse.

“Bobby Bones has emerged in just a year to become one of radio’s top personalities, and we look forward to working with him on this new venture that will recognize and develop his true potential as a creative partner,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc.  “Bobby is a complete package: A unique and personal voice, a special relationship with his audience nationwide, and a clever, independent sensibility.”

iHeart’s Premiere Networks syndicates Bones’ morning drive Country show to more than 100 stations.