iHeart Sets Another Digital PD, For Virginia/Carolina Region


The role of Digital Program Director has grown in importance for many broadcast radio companies, including iHeartMedia.

The nation’s top owner of AMs and FMs by station count just appointed another individual to its growing roster of employees bearing this title, as Rob Whiteside will now serve in the role for its Virginia/Carolina Region, effective immediately.

The iHeartMedia Virginia/Carolina Region is comprised of 54 radio stations.

Whiteside will be responsible for growing digital resources and reach for the region’s radio station brands as well as day to day digital programming for the Raleigh-Durham market.

Whiteside and his team will work closely with the programming and sales departments to deliver key messages on digital platforms, including station and on-air personality websites, mobile and social media.  

“We’re thrilled to bring someone with Rob’s vast expertise to our Region,” said Dave Carwile, President of iHeartMedia’s Virginia/Carolina Region. “We’re really looking forward to Rob maximizing our digital resources, growing our digital reach and creating forward thinking strategies within our digital department.”

“Rob is an exceptional leader who has a long history of creating unparalleled digital content and websites,” said Meg Stevens, EVP/Programming for iHeartMedia’s Northeast Division, which includes the Virginia/Carolina Region based on iHeart’s geography. “I’m confident that his strategic plans will utilize our social platforms to extend our station brands and personalities as well as elevate our service to our listener and client customers across the Virginia/Carolina Region.”

Whiteside joins iHeartMedia’s Virginia/Carolina Region from the company’s Central Division, where he worked as the Digital Operations Director and spearheaded digital operations for 55 markets.

His experience with iHeartMedia also includes serving as Digital Operations Director – Regional Markets and Director of Internet Marketing and Promotions and Promotions Director for iHeartMedia Raleigh.

Whiteside has also worked as National Sales Coordinator/Graphic Designer for Capstar Broadcasting and as Director of Operations for SFX Radio.

“I’m really excited to return to where I got my start,” said Whiteside. “I grew up in Richmond, went to school in the Carolinas and have been proud to call Raleigh home for more than two decades. We have some amazing brands across the Virginia/Carolina Region, and I’m looking forward to working with all of them to help continue the growth for our digital channels.”