iHeartMedia “Dragging Radio” Into Digital Age


iHeartMediaiHeartMedia is taking radio and “dragging it into the digital age,” according to company President of Programmatic and Data Operations Brian Kaminsky.

Speaking about programmatic ad buying, he said iHeartMedia knows what consumers are listening to and has information about the buying habits of those listeners. He says: “We’re matching that up with what we know about them from their social patterns” and third-party sources, AdAge reported.

The goal is not necessarily creating efficiencies, but rather to create a platform that helps the buyer understand the media he or she is purchasing.


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