Clear Channel Media and Entertainment announced that its iHeartRadio digital radio platform has reached 10 million registered users in eight months – faster than Facebook, Twitter, Pandora, Spotify and Instagram. CC Media notes that registered users are only a percentage of iHeartRadio’s overall listeners, since registration is only required for the Custom Station feature.
The iHeartRadio digital platform brings incremental listening to Clear Channel’s 237 million monthly listeners. The entire iHeartRadio network had more than 45 million monthly digital uniques in April.
“iHeartRadio has demonstrated incredibly rapid adoption, more than two times faster than other leading entertainment services – it’s mind-blowing. We are thrilled with the consumer reaction and feedback,” said Brian Lakamp, President of Digital for Clear Channel Media and Entertainment.
RBR-TVBR observation: Goes to show you the power of radio for promotions. CC Media has been hyping the heck out of iHeartRadio on its stations and websites continuously—and the iHeartRadio concerts in Las Vegas and iHeartRadio Pool Party in Miami Beach as well. With the addition of Cumulus, Greater Media and other broadcast groups’ stations, the thought is still out there that iHeartRadio will have its own IPO someday–as soon as this year.