iHeartRadio, Clear Channel Media and Entertainment’s digital music and live radio streaming service, reached this milestone in just three years — faster than any other streaming music platform and even faster than Twitter and Facebook. This figure does not account for the millions of users who listen to the service’s live radio functionality without registering, indicating that the app’s total reach is even greater.
Originally launched in 2011, the iHeartRadio brand has experienced an exceptionally successful past year, launching a user-generated audiosode feature, numerous partner integrations including Apple, Amazon and Samsung and hosted its first nationally televised primetime awards show. In addition, iHeartRadio Network visitors soared to more than 97 million monthly uniques in May 2014, setting a new record for the service.
“Less than three years ago Clear Channel launched the new iHeartRadio with the goal of reinventing the digital radio experience and reimagining the boundaries of broadcast radio,” said Bob Pittman, Chairman and CEO of Clear Channel. “Clear Channel’s passionate industry leading radio programmers combined with innovative technology-driven enhancements have shaped a truly unmatched all-in-one streaming service that has allowed iHeartRadio to achieve widespread adoption in record time.”
iHeartRadio continues to grow rapidly. In just three years, it has reached nearly 70 percent consumer brand awareness and has become a leading brand among digital streaming services. The app has more than 345 million downloads across a broad spectrum of platforms and has amassed 15.4 billion social impressions across its signature events. These events — including the iHeartRadio Music Festival, Ultimate Pool Party and iHeartRadio Music Awards — serve to bring the music of the iHeartRadio app to life while fostering brand awareness. iHeartRadio also extended its reach to television. In the last 18 months, 17 telecasts and eight original programs have aired on major broadcast networks including NBC and The CW Network.
RBR-TVBR observation: iHeart to date represents traditional radio’s best effort so far to keep listeners listening via mobile devices. It doesn’t matter how the content is delivered, just that people are listening to what our stations are playing. It all goes to the bottom line in terms of ratings and advertising. CCME still has the loudspeaker of 850 stations to cross-promote its service and it’s now in many cars, in the dash. Look for Cumulus to ramp up similar efforts with Rdio as well.
Bottom line–if iHeart is pulling even close to as many ads from traditional media as Pandora and YouTube Music, it is completely on the right track.