On June 19, iHeartMedia’s San Francisco-Oakland station group promoted its Digital Program Director of 16 months — Matty Staudt — to the newly created role of VP/Podcast Programming.
Now, it is known that the nation’s top owner of AM and FM radio stations is handing the Digital PD role to the individual who presently has that role in South Florida.
Starting July 9, Doug Hall will oversee digital strategy for KIOI-FM, KISQ-FM, KKSF-AM, KMEL-FM, KOSF-FM, KYLD-FM and KNEW-AM.
Specifically, Hall and his team will work closely with the programming, marketing and sales departments to deliver key messages on digital platforms, including station websites, mobile and social media.
He’ll report to iHeartMedia San Francisco SVP/Programming Don Parker.
“After an extensive search inside and outside of the industry, Doug stood out as the clear choice to lead our digital and social efforts in the Bay Area,” Parker said. “With Doug’s knowledge of our goals and priorities along with his sense of urgency and enthusiasm, I’m confident he will grow iHeartMedia San Francisco.”
Hall shifted to the home of the Heat and corner cafecito sellers from the land of the freeway and Urth Caffe: Los Angeles. He began his career at iHeart’s flagship Top 40 on the West Coast, KIIS-FM 102.7.
“I’m thrilled to come back to California and continue my career with iHeartMedia San Francisco,” said Hall. “iHeartMedia San Francisco is a top market with an amazing team, and I look forward to contributing to the ongoing success.”
In Miami, iHeartMedia has started a nationwide search to replace Hall.