Imagine That: ‘New’ Options For Video Production


Imagine Products, a creator of software utilities for backing up, viewing, sharing, transcoding, and archiving video assets, is pleased with its showing at the now-concluded 2019 NAB Show.

The theme at Imagine Products’ booth this year was “new,” including new licensing options, a new website, a new activation system, and more.

Imagine Products clients include the BBC, HBO, and NBC Sports, and its products are designed to make their workflows more efficient for productions of all sizes.

“We’ve been watching the industry and workflows change over the past few years,” said Michelle Maddox, marketing director at Imagine Products. “Rental equipment is becoming much more popular because it creates a more flexible and fluid work space. And bundling the software that works nicely together offers the peace of mind we’re well-known for and provides a cohesive experience. The new website and activation very much fall in that same vein. We’re excited to show them to our loyal customers and introduce them to our new ones.”

Imagine Products’ new rental licenses serve the ever-growing number of customers who rely on rental equipment for greater flexibility. Rental licenses allow customers to add workstations to a larger job, provide tools for projects they might not normally need, and familiarize themselves with a product they might be curious about. Furthermore, customers can bundle complementary software for a more unified workflow.

Meanwhile, Imagine Products has redesigned its website and activation functions to be both easier to use and more agile, giving customers more control over their licenses.

ShotPut Pro, the industry standard for offloading video, audio, and photo files, has gotten a makeover, with a new look and new features including condensed PDF reports with more metadata, a simple mode for faster offloading, new thumbnails for Codex .ARX RAW frames, and a few more features that will be unveiled at the 2019 NAB Show. ShotPut Pro 2019 is available for Mac users now and for Windows users later this spring.

Imagine Products is also working with new partners Codex and to offer a more complete workflow to users.

“The bedrock of Imagine Products is to provide exceptional products at a fair price to improve workflows,” Maddox added. “Working with partners has always been important for us to provide more complete workflows to our users. Partnering with Codex and gives us that ability, and we are excited to work with them closely in 2019. At NAB this year we will be showcasing these partners and providing an in-depth look at what a potential workflow could be for our users.”

— Hannah Arazi, in Las Vegas

The ShotPut Pro update plan is $49. The cost of rental licenses varies.