One of the Mountain West’s premiere privately held radio broadcasting companies has turned to one of the nation’s oldest and largest independent sales representatives serving small and medium-sized markets to give it a revenue and client boost.
Impact Radio Group, which operates two AMs, four FMs and two FM translators n Boise, Idaho, has partnered with Regional Reps Corp.
Explaining the move, Impact CEO Darrell Calton said, “We really have taken a good, hard look at the culture of our partners we work with or intend to work with. In the case of changing out a national rep firm, we felt it was vital to recruit a company with essentially the same blue-collar attitude we feel we bring to the table.”
Shayna Sharpe, CEO of Regional Reps, added, “Impact Radio Group is the very definition of local Radio. The commitment and dedication they show to their community, they are quite frankly, in a league of their own. We are thrilled to welcome them to the Regional Reps family.”
Regional Reps Corp. was launched in 1956.
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