‘Improved’ Multicultural Radio Measurement An ‘E-Plus’ Pledge


For years, multicultural radio stations have expressed challenges in the accuracy of ratings delivered by Nielsen Audio and, before that, Arbitron. Are Hispanics less likely to wear a PPM device, because of workplace limitations or, in more recent years, a fear of monitoring? What about diary-based measurement and in-language outreach to Asian Americans, let alone Spanish-preferred households?

Nielsen has done much over the years to address these concerns. Now, Eastlan Ratings thinks it has a solution, thanks to a new partnership forged with a former Katz Media executive who is also a co-founder of Triton Digital.

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