The second effort from the Yum Brands chain to battle a consumer rights class-action suit filed 1/19 by a law firm on behalf of a Taco Bell customer over false advertising over its “seasoned beef.”: This time employees, restaurant managers and franchisees of Taco Bell restaurants are coming together to share the facts about the ingredients in its seasoned beef recipe.
Starting 2/28, Taco Bell launched its “Talk” campaign that includes :30 and :15 television spots, terrestrial and internet radio ads, online keyword buys and social media support, as well as Hispanic broadcast spots.
Taco Bell’s Rob Poetsch tells RBR-TVBR the spots will run across network and cable channels, including sports programming and news. Networks include A&E, E!, ESPN, Comedy Central, Spike, MTV, TBS, VH1 and more.
In the ads an employee says, “Our seasoned beef is 88% premium ground beef and 12% signature recipe. If you want to see that signature recipe, go to tacobell.com. It’s right there.” Taco Bell’s website includes detailed info regarding its seasoned beef recipe of 88% beef and 12% seasonings, spices, water, and other ingredients.
The “Talk” Script:
EMPLOYEE 1: There’s been a lot of talk about our seasoned beef.
EMPLOYEE 2: But here’s the whole truth.
EMPLOYEE 3: Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe.
EMPLOYEE 1: If you want to see that signature recipe, go to tacobell.com. It’s right there.
EMPLOYEE 2: But if you want to know what that TASTES like, go to Taco Bell and get a Crunchwrap Supreme for only 88¢.
EMPLOYEE 3: You heard ‘em, 88¢ for a Crunchwrap Supreme.
EMPLOYEE 1: 88¢. This week only.
EMPLOYEE 2: Let ‘em talk about that.
The :30 television spot:
