MIAMI — In a momentum move that brings added strength to the recently announced Radio Masters Sales Summit, the Independent Broadcasters Association (IBA) has selected September 21 for a co-located members only “In-Focus” conference at the Intercontinental in Doral.
The daylong event will precede the Radio Masters Sales Summit, presented by Streamline Publishing’s Radio Ink and The Center for Sales Strategy.
The one-day IBA event “is designed to address the needs of owners, managers and sales managers and present real-world, immediately implemental solutions,” the organization says.
IBA members will have the option of attending both its one-day summit and the Radio Masters Sales Summit at a special rate, exclusive to registered members. Discounted hotel rates are also available for IBA members.
The IBA Members-Only Focus Conference will concentrate primarily on three points:
- How to refocus on and substantially grow traditional revenue
- How to start a digital division, and a roadmap on how to develop it into a fully functioning, revenue-generating unit
- How to recruit stronger sales-focused employees
“The accomplished professionals that attendees will hear from are the best in their field at what they do,” said Adams Radio Group’s Ron Stone, President and Executive Director of the IBA. “The IBA Members Only ‘In-Focus’ Conference will send attendees home with plans that can make an immediate difference in daily operations.”