Infiniti continues to expand its substantial presence in men’s college basketball with the announcement that Infiniti is an “Official Corporate Partner of the 2010 NCAA Division I Men’s Basketball Championship and CBS Sports.” The agreement with CBS Sports follows Infiniti’s recent multi-level, multi-platform sponsorships with ESPN, the National Association of Basketball Coaches (NABC), the SEC (Southeastern Conference) and the Big Ten Conference.
Infiniti also is creating, in conjunction with CBS Sports, original-content custom on-air features that bring inspired college basketball and coaching stories to viewers during CBS Sports’ broadcasts.
As part of its ongoing relationship with CBS Sports, Infiniti is the exclusive sponsor of CBSSports.com’s marquee “Infiniti Bracket Challenge,” which attracted 1.1 million players in 2009. The winner of “CBSSports.com Bracket Challenge presented by Infiniti” will be awarded a new 2011 Infiniti M sedan. Fans can sign up now for their bracket challenge at CBSSports.com.
Infiniti also supports NCAA.com’s “March Madness on Demand” throughout the NCAA Championship Tournament (7.5 million unique visitors in 2009).
The 2011 Infiniti M goes on sale at Infiniti retailers nationwide 3/18.