Initiative consolidates units


Initiative has integrated its Digital, Innovations and Amphibian teams — three previously standalone groups — into one unit. As part of the re-alignment, Dave Rosner will lead this integrated group in the new position of EVP/Director of Digital & Innovations. Rosner will also continue to head the Innovations unit nationally, while adding responsibility for the agency’s Digital team on the East Coast, as well as the Amphibian unit which focuses on digital video content extending from television.

Amphibian was previously part of the firm’s Broadcast group. Drew Corry Amphibian’s head, as well as digital account leads in New York Michael Winter and Jen Lyons will each now report to Rosner, as will VP/Innovations Tiffany Wagner. 

Rosner will now be charged with bringing the talents of these three teams together into a cohesive offering – developing both ideas and action that impact the business performance of Initiative’s clients. Rosner will report to Michael Hayes, President, Initiative Digital Worldwide and to Shane Ankeney, EVP/Managing Director U.S.