Initiative names new SVP/National Broadcast

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Following a dozen years of service for a number of clients, most significantly The Home Depot, Dr Pepper Snapple Group and Lionsgate Films & Home Entertainment, Initiative’s Chris Neel has been promoted to SVP, Director, National Broadcast, in the media, marketing and digital company’s Los Angeles office, Initiative’s US President Tim Spengler announced.


Neel will retain responsibility for his current clients, including Lionsgate Films and Dr Pepper Snapple Group, while taking on a larger role managing the company’s National Broadcast Department in L.A., mirroring the roles of the similarly titled Ray Dundas and Todd Gordon in New York City.  Like them, he will report into EVP, Director, National Broadcast, Kris Magel.