Initiative scores Hyundai


Initiative has won media duties for Hyundai Motor America’s Hyundai and Kia brands following a review, according to an AdAge story. Initiative beat incumbent Carat and Havas Media for the$735 million account (per TNS Media Intellignece). Optimedia also pitched, but didn’t make it to the final round, said the story. The review had no affect on Hyundai’s or Kia’s creative agencies, which are Goodby Silverstein & Partners and independent David &Goliath.