Initiative USA has appointed Kris Magel Senior Vice President, Director of National Broadcast, the agency’s Chief Activation Officer Tim Spengler announced. Magel, who joins the agency in its NYC office after the first of the New Year, will be responsible for all national television negotiations and related activities. He will initially partner with the agency’s SVP, Group Director of National Broadcast Ray Dundas, who will assist in the transition. Dundas will then continue in his current role.
A 15-year veteran of the media biz, Magel, 36, joins Initiative from Zenith Media, where he was SVP/National Broadcast Account Director, working primarily on the Maybelline NY/Garnier account and also as an Integrated Advisor for Nestle brands. Prior to Zenith, he was SVP, Director of National Broadcast for Optimedia, working with clients like T-Mobile, Whirlpool, BMW and T-Rowe Price. He launched his career at DeWitt Media.
Scott Haugenes, currently SVP and group director of national broadcast, will leave Initiative in early January to join the multi-platform VOD network RipeTV.