InStore Broadcasting Network has signed a contract with Arbitron to measure the audience of its in-store audio network in 200 Walgreens drug stores in the Houston-Galveston DMA. This marks the first time that Arbitron will provide audience estimates to place-based media using the existing panel of consumers carrying the company’s PPM device as part of its ratings service.
Over April through June in Houston, an average of 1.25 million people 18+ were exposed to the Walgreens Network, which reaches 30% of the overall population and about 34% of women 18+ on a monthly basis. Women represent just under 60% of the audience. Just over 36% of women 18-34 are exposed to the network in a month. On average, people in the Houston market are exposed 1.5 times per month.