Insurance organization releases Hot Wheels lists


Jerry Lee with the James Bond carBroadcasters have a strong interest in knowing which automobiles are hot sellers, but the National Insurance Crime Bureau has another angle on the topic. It keeps track of which vehicles are the hottest targets of thieves.

The report takes into account all vehicle thefts. NICB added a new wrinkle to the report however, posting a second list that includes only 2012 models. Perhaps the good news for the buyers of new cars is that the total number of new car thefts is dwarfed by thefts overall.

Here is the current top 10 Hot Wheels list, with the number of thefts in parens
1. Honda Accord (58,596)
2. Honda Civic (47,037)
3. Ford Pickup (Full Size) (26,770)
4. Chevrolet Pickup (Full Size) (23,745)
5. Toyota Camry (16,251)
6. Dodge Caravan (11,799)
7. Dodge Pickup (Full Size) (11,755)
8. Acura Integra (9,555)
9. Nissan Altima (9,169)
10. Nissan Maxima (6,947)
Source: National Insurance Crime Bureau

And now, a look at the theft leaders for 2012 models
1. Nissan Altima (921)
2. Chevrolet Impala (778)
3. Chevrolet Malibu (727)
4. Toyota Camry (665)
5. Ford Fusion (655)
6. Ford Pickup Full Size (595)
7. Ford Focus (523)
8. Chrysler 200 (49)
9. Dodge Charger (416)
10. Dodge Avenger (412)
Source: National Insurance Crime Bureau

As a rule, car thefts have been decreasing, although there was a slight uptick in 2012. According to the FBI, there were roughly 725K thefts in 2012, which compares very favorably to the 1.66M pilfered in 1991.

RBR-TVBR observation: One use for the main theft list is to obliquely identify what are likely to be hot used car models – if thieves love these vehicles, maybe consumers do too, and if your lot has a nice selection, maybe that warrants an ad flight on a local broadcast outlet.

Also, there has to be a way to work this information into some highly creative and humorous advertising copy.

We’ll start with what we believe is the most parodied current advertising tagline, and we will also admittedly start with the humor bar on a rather low setting:

“I don’t always steal cars, but when I do, I steal Honda.”

Creative types, we’ll leave it to you to take it from here.