With the goal of inspiring dads to be more involved in raising their children, the syndicated TV news franchise Interactive Dad TV (www.idadtv.com) is aimed at men 25-54 and now available to local TV and cable stations in the U.S. for barter or cash.
Interactive Dad TV focuses on family matters, family finance and other subjects fathers care about and inspires men to be more involved with their families. The reports run two minutes and the barter version will contain 1 minute in advertising for a total running time of three minutes.
"Dads are much more involved in parenting then ever before," says Glenn Selig, CEO of Selig Multimedia, which created the syndicated TV news stories. "These reports will bring dads to local newscasts."
Interactive Dad TV is based on the online fatherhood magazine.