Marketers more than ever seeks ways to offer consumers a highly personalized, and refined, pitch for a good or service. With addressable advertising one of ATSC 3.0’s big positives for broadcast TV, radio companies are more pressed than ever to catch up to other media that have the capabilities AM and FM stations presently lack.
Score one for Pandora. The audio streaming pioneer now owned by SiriusXM Satellite Radio has a solution over-the-air broadcasters don’t have.
Thanks to a pact with voice-enabled advertising platform Instreamatic.ai, a test of interactive voice advertising will soon be seen on Pandora streams.