Interep and Focus 360 announced that they have entered into a joint marketing agreement, effective 10/1, whereby Interep will commence national representation of all current Local Focus clients. Interep has named SVP/Regional Sales Executive (Atlanta) Kay Olin president of the new entity, to be called Interep Local Focus. The new division will retain the existing sales and marketing staff and continue to provide national representation for station groups in small to mid-sized markets with national billings under 500,000.
Mike Walsh, President/COO of Interep, said, "Through our new agreement with Local Focus, Interep will now be able to better serve the specialized needs of clients in small to mid-sized markets, bringing more national dollars to the local level. There is a strong desire among advertisers to engage consumers within their communities, and this requires a knowledgeable sales staff with the time and expertise to properly market these local stations and their assets."