Interep’s Hispanic Independent Television Sales (HITS) has launched the HITS Network, a national platform of the leading Hispanic cable and satellite networks across the country.
Said Tom Marsillo, President of HITS: “We have the ability to offer advertisers an unequaled opportunity to reach the most influential Hispanic households in the U.S. with a single buy. The networks that comprise the HITS Network are leaders in Spanish-language cable television and are powerful and targeted vehicles to reach that large – and still rapidly growing – market across a broad spectrum of programming genres.”
More than 150 advertising and station executives attended today’s HITS launch event, a rooftop gathering at the Hudson Terrace held as part of the Hispanic network upfront week.
HITS was created to provide national ad sales representation to independent Hispanic television stations, helping them capitalize on advertisers’ growing interest in reaching that burgeoning ethnic marketplace. HITS is the country’s first independently operated Hispanic television sales representation firm.
Marsillo said he expects to add additional cable networks to the HITS Network in the near future.