Derek Berghuis, EVP/Sales at Rogers Media – Radio/Toronto, tells RBR their July TRAM (Trans-Canada Radio Advertising By Market) Report came out on Monday and Canadian radio rocked in July. The radio market grew 7% over the same month last year. Now, to be fair, he notes radio revenue growth has slowed this year to 2.1% YTD.
“Canada has not suffered from a housing crisis, because subprime mortgages were never offered to Canadian consumers,” he notes. “And mortgage interest is not tax-deductible up here. And, the Canadian economy has been sheltered somewhat by the boom in oil, gas, minerals, and agricultural output.”