Inter/Media scores Joe Theismann for DR campaign

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Inter/Media Advertising says Joe Theismann, former NFL star quarterback, will star in a campaign for New Vitality’s Super Beta Prostate All–Natural Supplement. Super Beta Prostate is a nonprescription, all-natural supplement made with 13 powerful ingredients.


 Theismann will appear in TV, radio and print ads created by Inter/Media, and promote Super Beta Prostate as “a game-changer for men.” The campaign launches this month with 60 and 120 minute commercials, airing on national cable and the Inter/Media’s proprietary unwired network that provides advertisers access to the nation’s 48 most watched cable TV networks.

Inter/Media was able to give us the TV portion of the buy:
AMC

DISCOVERY SCIENCE

ESPN

FOX NEWS

HISTORY

MILITARY

SPIKE

VELOCITY

WGN

There are some second tier networks as well:

Centric

ESPN Classic

Current

Fox Business

Fear Net

H2

IFC

Logo

MAV

Military History

Sportsman

VH1 Classic

Theismann spent 12 years with the Washington Redskins, where he quarterbacked the winning team in Super Bowl XVII and played in two Pro Bowls. Inter/Media continues to secure sports, entertainment and media figures for its clients, including Larry King (in his first post-anchor chair endorsements), Jimmy Johnson, Joe Theismann, Rod Carew, George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Fran Tarkenton, Kate Jackson, Arsenio Hall and Chuck Woolery, among others.