Inter/Media Advertising says Joe Theismann, former NFL star quarterback, will star in a campaign for New Vitality’s Super Beta Prostate All–Natural Supplement. Super Beta Prostate is a nonprescription, all-natural supplement made with 13 powerful ingredients.
Theismann will appear in TV, radio and print ads created by Inter/Media, and promote Super Beta Prostate as “a game-changer for men.” The campaign launches this month with 60 and 120 minute commercials, airing on national cable and the Inter/Media’s proprietary unwired network that provides advertisers access to the nation’s 48 most watched cable TV networks.
Inter/Media was able to give us the TV portion of the buy:
AMC
DISCOVERY SCIENCE
ESPN
FOX NEWS
HISTORY
MILITARY
SPIKE
VELOCITY
WGN
There are some second tier networks as well:
Centric
ESPN Classic
Current
Fox Business
Fear Net
H2
IFC
Logo
MAV
Military History
Sportsman
VH1 Classic
Theismann spent 12 years with the Washington Redskins, where he quarterbacked the winning team in Super Bowl XVII and played in two Pro Bowls. Inter/Media continues to secure sports, entertainment and media figures for its clients, including Larry King (in his first post-anchor chair endorsements), Jimmy Johnson, Joe Theismann, Rod Carew, George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Fran Tarkenton, Kate Jackson, Arsenio Hall and Chuck Woolery, among others.