Inter/Media Advertising says Joe Theismann, former NFL star quarterback, will star in a campaign for New Vitality’s Super Beta Prostate All–Natural Supplement. Super Beta Prostate is a nonprescription, all-natural supplement made with 13 powerful ingredients.
Theismann will appear in TV, radio and print ads created by Inter/Media, and promote Super Beta Prostate as “a game-changer for men.” The campaign launches this month with 60 and 120 minute commercials, airing on national cable and the Inter/Media’s proprietary unwired network that provides advertisers access to the nation’s 48 most watched cable TV networks.
Inter/Media was able to give us the TV portion of the buy:
There are some second tier networks as well:
Theismann spent 12 years with the Washington Redskins, where he quarterbacked the winning team in Super Bowl XVII and played in two Pro Bowls. Inter/Media continues to secure sports, entertainment and media figures for its clients, including Larry King (in his first post-anchor chair endorsements), Jimmy Johnson, Joe Theismann, Rod Carew, George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Fran Tarkenton, Kate Jackson, Arsenio Hall and Chuck Woolery, among others.