Internal Emmis syndication for The Dana Show


Dana Loesch, one of the original forces behind the national Tea Party movement, has been hosting a local show on KFTK-FM St. Louis. Now Emmis Communications is taking the show to a second market.

Beginning next Monday, January 10th, “The Dana Show” will air 3-4 pm weekdays on WIBC-FM Indianapolis. Both Emmis FMs feature News/Talk formats.

Considered a rising star in the conservative movement, Loesch prefers the term “conservatarian: the conservative alternative to old dudes.” According to Emmis, her show “humorously examines politics and pop-culture in a renegade, hipster-crushing fashion.”  

Radio is just the latest media outlet for Loesch. Her takes on motherhood have been chronicled in blogs ( and newspapers. In May 2009 she was named one of the top 50 most powerful “Moms Online” by Nielsen and made their top 16 power list.

“We are excited to add Dana to the daily line-up on 93 WIBC. Garrison and Rush fans already know of her work and we know she’ll quickly build a group of new fans here in Indy,” said WIBC Program director Alan Furst.

RBR-TVBR observation: We don’t expect this syndication to stop at two stations or, for that matter, a single company. New talent has to be discovered and nurtured. The cream will rise to the top. We can’t say, having never heard her, whether Loesch is going to be the next major talk talent. But we do know that it is probably going to come from a local station and then build to go national – a la Rush Limbaugh, Ed Schultz and Glenn Beck – not from a forced national launch. That, my friends, is why Air America failed.