Internet ad revenues exceed 5 billion for the first time


The Interactive Advertising Bureau and PricewaterhouseCoopers released the IAB Internet Advertising Revenue Report covering Q2 and the first six months of 2007. US internet ad revenues for the first six months of 2007 were nearly 10 billion, setting yet another new record and representing a nearly 27% increase over the first half of 2006. Internet advertising revenue totaled nearly 5.1 billion for Q2, exceeding the 5 billion mark for the first time in a quarter, a 25.4% increase over the same period in 2006.