Internet ad revenues surged to a landmark $20.1 billion, according to a just-released IAB Internet Advertising Revenue Report prepared by the New Media Group of PwC US. This is an 18% increase over last year’s first-half ad revenues of $17 billion.
Maintaining the trend, second quarter 2013 internet ad revenues also saw an 18% YOY increase, reaching $10.3 billion, up from $8.7 billion in Q2 2012.
The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.
Report highlights:
Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145%, from $1.2 billion in the same period last year
Digital video, a component of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013, an uptick of 24% over the first half of 2012 at $1.1 billion
Search revenues in the first half of 2013 totaled $8.7 billion, up 7% from $8.1 billion in the first half of 2012
Display-related advertising revenues in the first half of 2013 totaled $6.1 billion, accounting for 30% of revenues in the time period, up 9% from $5.6 billion in the first half of 2012
The top three advertising verticals accounted for 46% of advertising revenue, including Retail at 20%, Financial Services at 14% and Automotive at 12%
The following chart highlights half-year internet ad revenue since the IAB began measurements in 1996; dollar figures are rounded.
Year |
Revenue |
% Growth |
HY 2013 |
$20,066 |
18% |
HY 2012 |
$17,028 |
14% |
HY 2011 |
$14,941 |
23% |
HY 2010 |
$12,127 |
11% |
HY 2009 |
$10,900 |
-5% |
HY 2008 |
$11,510 |
15% |
HY 2007 |
$9,993 |
26% |
HY 2006 |
$7,909 |
37% |
HY 2005 |
$5,787 |
26% |
HY 2004 |
$4,599 |
40% |
HY 2003 |
$3,292 |
11% |
HY 2002 |
$2,978 |
-20% |
HY 2001 |
$3,720 |
-7% |
HY 2000 |
$4,013 |
147% |
HY 1999 |
$1,627 |
110% |
HY 1998 |
$774 |
125% |
HY 1997 |
$344 |
320% |
HY 1996 |
$82 |
|
|
||
Total |
$111,624 |
Ad Category Breakouts (in millions)
Half Year 2013 |
Half Year 2012 |
|||
$ |
% |
$ |
% |
|
Search |
8,728 |
43% |
8,128 |
48% |
Display Related |
6,078 |
30% |
5,586 |
33% |
Banner Ads |
3,780 |
19% |
3,622 |
21% |
Digital Video Commercials |
1,307 |
7% |
1,053 |
6% |
Rich Media |
640 |
3% |
495 |
3% |
Sponsorship |
351 |
2% |
416 |
2% |
Mobile |
3,038 |
15% |
1,242 |
7% |
Classifieds and Directories |
1,291 |
6% |
1,160 |
7% |
Lead Generation |
853 |
4% |
834 |
5% |
78 |
0% |
78 |
0% |
Revenue Pricing Models (in millions)
Half Year 2013 |
Half Year 2012 |
|||
$ |
% |
$ |
% |
|
Performance-Based |
13,110 |
65% |
11,461 |
67% |
Impression-Based |
6,581 |
33% |
5,199 |
31% |
Hybrid |
375 |
2% |
368 |
2% |