Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.
Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3 percent) and Latin America (+20.6 %). Interestingly, despite being down in overall ad spend, Europe saw the third highest increase in Internet ad spend of any region (+11.2%).
While television continues to hold the majority of advertising dollars globally (61%), the medium saw the biggest increases in Middle East & Africa (+30.1 percent), Latin America (+6.2%) and North America (+4.0%). TV investments declined 2.2 percent in Europe and grew nominally in Asia Pacific (+1.4%).
Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East & Africa.
Cinema experienced a noteworthy 40.2 percent gain in the Asia Pacific market and a marginal gain in Europe of .4 percent. This led to an increase of 5.9 percent globally despite decreases in Latin America (-21.1%) and the Middle East & Africa (-19.1%).
Outdoor media ad spend grew during the first half of 2012, with the biggest gains in the Middle East & Africa (+38.8%)and the Asia Pacific (+16.7%).
Radio, which saw a global increase of 6.6 percent, was also up in all regions measured.
