As the new media kid on the block, the internet has been enjoying exponential revenue growth, as is typical of any viable new medium. But there are signs that the economic situation is catching up with internet outlets as well. For example, Google only recently began accepting beer accounts, and is already on the verge of expanding this categorical area to liquors and liquers. Meanwhile, internet watchdog eMarketer had expected social networks to rake in $1.6B in 2008; it dropped that estimate to $1.4B in May and now has it pegged at $1.2B. eMarketer’s 2009 projection has been lowered from $1.8B to $1.3B.
RBR/TVBR observation: In a troubled economy there is no escape, no matter how bright and shiny your new medium is.