The Associated Press and Internet Broadcasting (IB), which operates a network of local websites for many major TV groups, announced a content distribution deal which will provide AP member news organizations on the IB network access to enhanced AP text, photos and video news feeds – faster and easier than before.
The AP Online product provides AP members in the IB network with more than 350 stories, 40 video clips and hundreds of related images daily, designed to drive increased traffic to IB’s partners’ sites. IB and the AP says the partnership has generated significant results since its launch in April 2009, with traffic to AP-sourced content increasing over 70% across IB network sites. Now they say it will be even better.
“AP is pleased to work with Internet Broadcasting to enhance the value of AP content online by offering an innovative, efficient and flexible workflow solution,” said Dave Gwizdowski, AP’s director, broadcast markets for the Americas. “It is another creative step in our long standing relationship with IB and its AP member news sites.”
The content arrangement gives IB partner sites enhanced depth of national news content complete with full story text, sidebar stories, related video and images. With these elements, IB’s national news team compiles complete content packages and publishes them to IB’s partner sites.
Internet Broadcasting’s premier partnerships include CNN, Cox Media Group, Hearst Television, McGraw-Hill Broadcasting, Meredith Broadcasting Group, Morgan-Murphy Media, Post-Newsweek Stations, Scripps and Telemundo among others.