Internet-Connected Devices See Big Growth In March


The wordsmith of Wall Street, Pivotal Research’s Brian Wieser, and his team have just analyzed trends associated with the use of TV alongside commercial share trends for national media owners in the U.S. for the calendar month of March 2018. What’s the most notable observation? There’s a big increase in Internet-connected device consumption.

Meanwhile, TV use fell in a key audience demographic.

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