Internet-connected devices surpass 500M in U.S. homes


Internet Address BarThere are now more than half a billion devices in U.S. homes that are connected to the Internet and deliver apps, according to new findings from the Connected Intelligence Connected Home Report from The NPD Group.  Increases in tablet and smartphone penetration drove the U.S. market to this milestone.

To get the numbers, more than 4,000 U.S. consumers, age 18+ were surveyed in Q1. The number of installed and internet connected devices includes those that deliver broadband applications such as computers, tablets, smartphones, HDTVs, Blu-ray Disc Players, video game consoles, and streaming media set top boxes.

Overall, the number of connected devices per U.S. Internet household has grown to 5.7, up from 5.3 devices three months ago. In that time frame, the installed base of tablets increased by nearly 18 million and there are nearly 9 million more smartphones users.  Amongst this growth, Apple and Samsung remained the most prevalent smartphone brands consumers own, and Apple continues to dominate the tablet market.

“Even with this extraordinary growth in the smartphone and tablet market, PCs are still the most prevalent connected device in U.S. Internet households, and this is a fact that won’t be changing any time soon,” said John Buffone, director, devices, NPD Connected Intelligence.  “However, when you look at the combined number of smartphones and tablets consumers own, for the first time ever it exceeded the installed base of computers.”

PC penetration among U.S. Internet connected households is nearly ubiquitous at 93%, but virtually unchanged over a three month period. Smartphones and tablets, however, increased their penetration.  Smartphone penetration rose from 52% to 57% of cell phone users while tablet penetration increased significantly from 35 to 53% of Internet households.

“It’s hard to believe that tablets and smartphones are still somewhat in their infancy,” said Buffone. “But as we have seen in just the past few months, there is significant potential for this market to develop further.”