Pure-play streaming radio companies had more advertisers in 2015 and consequently higher spot loads.
That’s according to a study by XAPPmedia.
Internet radio advertisers grew 5.4x to more than 400 in the past year and ad loads climbed 5.7% in the fourth quarter, according to the findings.
The average spot load hovers around 2.5 minutes per hour. The Home Depot and GEICO dominated spot load in Q4 with 7.39% and 4.73% share, respectively. The next three — Progressive, Discover and Macy’s — were all between 2.51% and 2.66%