Interview: DJ A-OH, PD of 103.5 The Beat


DJ A-OHThe flip from CCME’s WSHE Adult Hits “Variety 103.5” Miami was made 10/11/13 to “The Beat—Miami’s Bangin’ Hip-Hop,” putting the station (now WMIB-FM) in direct competition with Cox Media Group’s heritage Urban WEDR-FM “99 Jamz”—which is consistently second place in the market to sister WHQT-FM. “The Beat” previously aired from 2002-2010 under the WMIB calls as Urban and later Urban AC. Here, we asked JD A-OH Hashem about the music, the station, the market and the strategy:

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