The museum announced Time Warner Cable has been named an official sponsor of Space Shuttle Enterprise’s 2012 arrival into NYC and of its Space Shuttle Pavilion home currently being built on top of the museum’s flight deck. The sponsorship announcement coincides with the Enterprise’s current voyage via a pulled barge from JFK International Airport to the Intrepid. The Enterprise is being hoisted onto the flight deck today and will be open to the public within the Space Shuttle Pavilion beginning 7/19.
Time Warner Cable also becomes a sponsor of the Intrepid Museum, which in return has been named a signature partner in New York City for Time Warner Cable’s Connect a Million Minds (CAMM) program. CAMM is an initiative that inspires students to acquire skills in science, technology, engineering and math to become the problem solvers of tomorrow and help America successfully compete in a global economy. Similarly, the Intrepid Sea, Air & Space Museum’s own education program reaches thousands of New York school children each year, including through its fully developed STEM program.
Time Warner Cable will be included on the Intrepid’s marketing and advertising materials that promote the Space Shuttle Enterprise exhibit, while Time Warner Cable will promote the shuttle on television advertising, direct mail and social media. Beginning in early July, Time Warner Cable customers will have access to exclusive footage of the Enterprise’s journey to the Intrepid by tuning to Local On Demand (Channel 1110).
Customers also will be provided with free and discounted access to the Intrepid through customer appreciation events, which will be announced this fall and in 2013. The company also plans to utilize the Intrepid as a venue to host premiers of upcoming cable television series for its customers.
The Intrepid also serves as a location for community volunteer activities of Time Warner Cable’s VetNet program, which is comprised of employees who are military veterans or active reservists.