INVISION, provider of advertising planning and sales solutions to the media industry, announced Current TV has chosen its DealMaker software to manage its ad sales operations across both online and on-air. Current, the network founded by Al Gore, will use INVISION’s DealMaker solution exclusively across both linear and digital media, and it joins a growing number of existing INVISION clients who are testing or implementing the industry’s first cross-platform solution.
“Current TV is at the forefront of the convergence of online and traditional media, and we are delighted that they have chosen DealMaker to manage their multi-platform ad sales,” said Lynda Clarizio, CEO of INVISION. “Managing separate ad planning systems across multiple platforms is expensive, duplicative, and inefficient, so we are working closely with Current TV and our other clients to help them consolidate and streamline their ad management systems across every distribution channel. Our next-generation solution will help our clients improve efficiency and strengthen their bottom lines through an all-inclusive system that manages their ad sales operations across both new and traditional media.”
Offered on both an enterprise and hosted basis, INVISION’s software-based solutions manage the sale of more than $13 billion in annual television advertising inventory, helping media outlets increase the revenue yield on available advertising inventory. INVISION has established relationships with a wide array of customers representing over 45 media outlets such as Comcast, NBC Universal, Sony Pictures Television, and Univision.
