Ion gets commitments from 40 new advertisers


Ion Media Networks announced it has signed commitments from over 40 new advertisers secured through Ion Television’s first upfront advertising season since the network’s re-branding. Earlier this year, Ion announced its return to the general network advertising marketplace and held an upfront presentation to unveil its programming strategy for the 2007-08 season. The ad commitments coincide with a new sales agreement between Ion and GroupM, the media buying arm of WPP, involving nine new clients, including Campbell’s, GlaxoSmithKline, Macy’s, Colgate, Kimberly Clark and Mattel.