Marking a return to funding original productions, Ion Television inked a deal back in January with CBS Television Distribution for the rights to all existing episodes and future production of the police drama “Flashpoint.” The show is filmed in Canada and has aired on CTV in Canada and CBS in the US. ION premieres Flashpoint” on Tuesday, 10/18 at 10pm ET/PT with new original episodes.
“Flashpoint” will air a two-hour block on Tuesdays from 10pm-12am ET/PT and again on Saturdays from 9-11pm ET/PT.
To support, ION will unveil an integrated campaign, including television, print, out-of-home and digital. ION will feature a Quick Response code on all printed marketing elements, which will provide fans access to exclusive cast interviews, a never-before-seen sneak peek from the premiere episode and entry into the ‘Flashpoint Alert’ contest, starting 9/26.
The online contest provides fans a chance to win weekly cash prizes by scheduling the premiere episode onto their digital calendars and their social media platforms.
“Flashpoint” is the nail-biting cop drama and an emotional journey into the tough, risk-filled lives of a group of police in the Strategic Response Unit (inspired by Toronto’s Emergency Task Force). Members of a skilled tactical team, they are trained in negotiating, profiling and getting inside the subject’s head to understand the emotional breaking point (the “flashpoint”) that triggered the crisis. The show is produced by Pink Sky Entertainment and Avamar Entertainment in association with CTV and CBS. Executive producers are Anne Marie La Traverse and Bill Mustos. Creators are Mark Ellis and Stephanie Morgenstern.
“Flashpoint” joins ION’s line-up of hit off-network series such as “Psych,” Monk,” “Criminal Minds,” and “Without a Trace,” and its blockbuster theatricals, which have driven record ratings for the network. ION’s recently acquired “Leverage” and “House,” both set to launch in 2012.