To kick off the premiere of its original series “Durham County,” ION Television plans to break a Guinness World Record in Times Square for the “World’s Largest Moving Box” and award one lucky contestant $100,000 towards paying off their mortgage on the morning of 9/3. “Durham County,” which launches on Labor Day, Monday, September 7 at 10:00 p.m., stars “Flashpoint’s” Hugh Dillon as a policeman who moves his family back to his old neighborhood. However, he soon finds out that his new neighbor is his old boyhood nemesis, and that buried secrets are piling up in this small town.
“Just as the family in ION’s new original series makes their big move to Durham County, we wanted to recognize all those folks who are making big moves this year — refinancing new mortgages, moving to new homes and meeting their new neighbors,” said Eleo Hensleigh, Chief Marketing Officer for ION Media Networks. “To make things more interesting, and to help out the many people who are facing issues, we’re translating the show’s ‘buried secrets’ into a buried treasure in our moving box.”
Through an ION Television sponsored radio contest on New York’s WPLJ, 20 contestants will be selected for the Times Square event, which will kick off at 7:00 a.m. in Times Square’s Military Island between 43rd and 44th streets, where “The World’s Largest Moving Box” will be constructed and filled with biodegradable packing peanuts.
“Buried” in the peanuts will be 20 key chains, one of which will unlock the big prize. After the box is approved by the Guinness World’s Record team and judged as “The Largest Moving Box” ever, the 20 contestants will jump into the box and search for the key chains. Once all of the key chains are found, contestants will be ushered to front of the stage. The contestant with the matching number keychain wins the grand prize.