IPG acquires Translation Consulting + Brand Imaging


Interpublic Group has acquired Translation Consulting + Brand Imaging, a branded entertainment agency. Translation creates high-visibility promotions for marketers in youth and urban markets. Translation will operate as a standalone unit and will be a shared resource for all IPG companies. The unit will continue to be led by Steve Stoute, the company’s founder and COO. Translation has built programs for Reebok and General Motors, and has worked with celebs like Beyoncé, Justin Timberlake, Jay-Z and Gwen Stefani.