IPG acquires Translation Consulting + Brand Imaging

0

Interpublic Group has acquired Translation Consulting + Brand Imaging, a branded entertainment agency. Translation creates high-visibility promotions for marketers in youth and urban markets. Translation will operate as a standalone unit and will be a shared resource for all IPG companies. The unit will continue to be led by Steve Stoute, the company’s founder and COO. Translation has built programs for Reebok and General Motors, and has worked with celebs like Beyoncé, Justin Timberlake, Jay-Z and Gwen Stefani.


SHARE
Previous articleWeek 5: Cable falls to 2 of 100
Next articleAOL and Campbell Soup launch food features
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.