The Interpublic Group has reached agreement to acquire a strategic interest in HUGE, a leading independent interactive agency that takes clients beyond online marketing campaigns to the creation of sustainable online businesses.
Founded in 1999, HUGE has 130 employees across four offices in New York, Los Angeles, Atlanta and London. Online businesses designed and developed by HUGE generate more than $3.5 billion in annual revenue and enjoy over 120 million visitors per month for clients including IKEA, JetBlue, NutriSystem, Scholastic and The Warner Music Group. HUGE will continue to operate under the leadership of its four partners, David Skokna, Sasha Kirovski, Gene Liebel and Aaron Shapiro.
“Marketing services in the interactive space has evolved well beyond site development and interface design. As a result, our clients no longer think of digital as just a messaging medium – they view it as a proven tool which provides users with experiences and functionality that drive their businesses,” said Interpublic Chairman and CEO Michael I. Roth. “These are the areas in which HUGE excels. This is clear when you consider that, every month, one in four Americans interacts with an online business created by the agency. We are very pleased that the team at HUGE has chosen to become a part of IPG.”