Is Ad-Supported Streaming Ready For Broadcast TV’s Sales Execs?


Among the many streaming-focused story pitches and research reports sent to the Radio + Television Business Report on a near-daily basis is a study that wonders just how premium-tier, subscription-based streaming services are faring through the COVID-19 pandemic.

While streaming surged, did AVOD — advertisement-based video on demand — benefit more? If so, are their riches for the taking for broadcast TV owners looking for a digital dollar infusion?

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