By Logan Ketchum
Special to RBR+TVBR
Today, media is more fragmented than ever.
Between cable television, satellite broadcasts, digital terrestrial broadcasts, OTA, OTT, IPTV, and the emergence of podcasts, media companies must navigate the exponential growth of distribution windows.
Compounding this issue is the fact that although devices per viewer continue to grow, total demand for content is fixed to humanity’s pace of procreation. That means there’s unprecedented competition for a piece of the same size pie on a relative basis.
Traditional broadcasters are challenged to supply enough compelling content to fill the pipeline, engage viewers, and effectively monetize their channels.
If you’re reading this, then you know the dilemma all too well. It’s not as if you can afford to quadruple your staff to populate all those outlets. So how do you do it? Thankfully, you’re in the business of creating engaging content, so you probably already have an archive full of existing content to slice and dice into new programming.