Is Apple TV Really All That

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AppleSome executives are asking whether Apple TV really is television.


People don’t turn on a television to be wowed by the features of the box, they want to be entertained, and that only happens with quality content, writes MediaPost columnist Sean Hargrave.

He points out that those who have smart TV or Sky TV already have access to apps, plus Netflix, Spotify and other audio and video content providers.

“As a box to beam content” from an iPhone to the television, it’s more expensive that Chromecast or a FireTV stick, according to Hargrave, with the addition of Siri accepting voice commands.


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