Is ATSC 3.0 Late To The Party?



Second in a two-part series

BOCA RATON, FLA. — As the neutral party working with both broadcasting companies and wireless services providers, Vertical Bridge, the independently owned owner and manager of communication infrastructure, believes “over the top” delivery of programming — OTT — is the freight train that can’t be stopped for creators, distributors, advertisers and sales execs.

That’s why Alex Gellman, CEO and co-Founder of this Palm Beach County, Fla.-based company, is not an individual those excited about the next-generation broadcast TV standard, ATSC 3.0, should have a conversation with.

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