Attention, radio and TV stations: Your social media vehicles, including your websites, could be a part of the “fake news” epidemic that has exploded since the 2016 U.S. presidential election. While there’s been discussions about Facebook, Twitter, and YouTube spreading false information, there’s been little chatter about some of the sponsored content that may appear in those ad spaces seen on many a station website. What about some of the videos shared via your social media feed? Perhaps most alarmingly, what about those “live footage” shots sent to a TV station’s newsroom — will the assignment desk know enough to vet the video before airing it?
In this guest Media Information Bureau column, Tribe Pictures CEO and Creative Director Vern Oakley discusses how “fake news” is old news and why “fake video” is the new threat — thanks to emerging technology that will allow the manufacturing of authentic-looking video your staff may not be able to flag as phony.