HD Radio: The Perfect Catalyst For Radio’s Digital Boom


For roughly an hour on a recent Sunday afternoon, truly enjoyable audio was emanating from the car speakers of a 2017 Hyundai Elantra.

Normally, the driver of this automobile will punch up a preset — one of several Sirius XM Satellite Radio choices — or perhaps select some music on a Spotify playlist, if not a selection of songs saved to an iPhone.

On this ride, however, RBR+TVBR’s Editor-in-Chief was behind the wheel, enjoying numerous HD Radio selections. His immediate thought: Am I the only one in town listening to this?

There’s an easy and profitable solution for drawing ears to HD Radio. It could very much make digital-first audio choices much bigger revenue magnets.

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