Is Hispanic Media Getting More of Its Fair Share?

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RBR+TVBR on Monday offered readers a look at a new NABOB/BIA Advisory Services joint study that put the magnifying glass on Black Owned media, and if it is getting its fair share of the ad dollars.


What about media targeting Hispanic audiences across the U.S.? A Hispanic Radio Conference session that concludes this year’s two-day in-person affair tackles the question.

The session is poised to put the spotlight on the hottest topic facing the broadcast media business today — the importance of diverse ownership of the media in which they invest.

This makes the session “Show Us the Money: Is Hispanic Media Getting More of Its Fair Share” a can’t-miss discussion, as a group of experts addresses the trends and shares the best practices for securing Hispanic media’s rightful share.

Register now to secure your attendance on June 23 at 3:50 p.m.

 

George Herrera, General Sales Manager for Los Angeles radio station operator Meruelo Media, will start the session with a review of examples of how Hispanic-owned media can tap into available resources for attracting and expanding revenue opportunities.

David Criscitelli, Meruelo Media’s Vice President of Audio, will follow Herrera’s presentation with an in-depth conversation with vendors involved in supplier diversity programs that relate to advertising and investments with their advice on how Hispanic broadcasters can garner a larger share of these available dollars.

Furthermore, Andriena Coleman, Associate Director of Diversity, Equity and Inclusion at Hearts & Science; Chesley Maddox-Dorsey, CEO of American Urban Radio Networks and SupeRadio; and Michael Roca, Managing Director/DE&I Investment at Omnicom Media Group will join this year’s discussion and answer questions in this continued hot topic.


For the complete agenda of events, visit our website at www.hispanicradioconference.com.

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