Is NEXTGEN TV Consumer Interest Growing? This Survey Says Yes


Increasing consumer interest and purchase intent, in addition to ads from Dolby promoting the devices, are giving NEXTGEN TV-equipped television sales a boost.

That’s according to recently conducted research fromĀ Magid, in conjunction with Dolby Laboratories and pro-NEXTGEN TV groupĀ Pearl TV, based on consumer feedback in 7 major U.S. markets.

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