According to a report released in January by Winterberry Group, ad spending on over-the-top streaming video is poised to grow to $2.6 billion in 2019 — a 20% rise from last year.
Digital media news source eMarketer reviewed the report and concludes that, despite OTT’s surge, “this amount is still small when compared with the $69.2 billion that will be spent on linear TV.”
It could be bigger. However, eMarketer declares: “For some advertisers, measurement challenges prevent them from investing more in OTT.”
