Is OTT Growth Stymied By Ad Measurement Troubles?


According to a report released in January by¬†Winterberry Group, ad spending on over-the-top streaming video is poised to grow to $2.6 billion in 2019 — a 20% rise from last year.

Digital media news source eMarketer reviewed the report and concludes that, despite OTT’s surge, “this amount is still small when compared with the $69.2 billion that will be spent on linear TV.”

It could be bigger. However, eMarketer declares: “For some advertisers, measurement challenges prevent them from investing more in OTT.”

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